Introduction

• What is Social Media Marketing?
• Why Social Media Marketing?
• The top 3 channels

Instagram Marketing

Class 1

• What is Instagram?
• Why Instagram Marketing the Best for Businesses?

Class 2

• Significant features of Instagram
• Business vs Personal profiles
• Newsfeed, Insights, page, Post

Class 3

• Forms of Content on Instagram

Class 4

• What are hashtags?
• How to use Hashtags?
• How to create hashtags?

Class 5 

• How to post content on Instagram?
• Promote posts
• Using creator studio

Facebook Marketing

Class 1

• How is Facebook Different?
• Page, Profile, Groups, Events

Class 2

• Creating a page, ads manager, Groups, Events

Class 3

• Posting and Scheduling content
• Insights

Class 4

• The algorithm and the reach
• Facebook content best practices

Class 5

• Boost posts

Business Manager 

Class 1

• What is Business Manager
• Giving and getting permission for assets
• How to find Business ID?
• Adding people

Class 2

• Business Settings
• Adding Pages, Ad accounts, Instagram accounts, WhatsApp accounts
• Setting up ads Manager

Running Ads on Facebook and Instagram

Class 1

• The Marketing Funnel

Class 2

• Running ads on ads manager

Class 3

• Ads library

Class 4 

• Audience
• Custom
• Saved
• Lookalike

Class 5

• Navigating ads manager
• Understanding the metrics

Class 6

• Creating a Facebook pixel
• Uses of a Facebook Pixel

Class 7

• Lead generation ads
• Landing pages
• Nurturing leads

Creating content for Social Media

Class 1

• Creating a content plan

Class 2

• Creating a content calendar

Class 3

• Creating visuals using Canva

LinkedIn Marketing

Class 1

• What is LinkedIn
• What is unique about LinkedIn

Class 2

• Features of LinkedIn- Summary, Pages, Groups, In-mails

Class 3

• Writing LinkedIn Summary
• Best practices

Class 4

• Connections on LinkedIn
• Best Practices

Class 5

• Creating Content on LinkedIn

Class 6

• LinkedIn Premium

Class 7

• LinkedIn Pages, Roles, Showcase pages

Class 8

• Advertising on LinkedIn

YouTube Marketing

Class 1

• Creating a Channel

Class 2

• Creating Content- Videos, Shorts
• Managing YT Community
• Preparing scripts for Videos

Class 3

• Posting Content
• Thumbnail, Title, Description & Other elements

Class 4

• YouTube Algorithm

Class 5

• Analytics

Social Media Strategy

Class 1

• Information Gathering
• Audience Persona
• Target Audience
• Content Strategy
• Choosing the right channels

Class 2

• Brand Guidelines
• Implementation
• Facebook and Instagram checklists