1.Fundamentals of Digital Marketing

• Role of Digital Marketing
• Digital marketing Channels
• Marketing for DM - Brand, Positioning, Funnels, Strategy
• Digital Marketing Roles

2.How to become a high paid Freelancer

• Preparing your Portfolio
• How to market yourself on Social Media
• How to approach Clients
• Pricing your services
• Closing deals

3. Facebook Marketing

• Page Management
• Creating a content Calendar
• Designing creatives using Canva
• Insights
• Creating a Business Manager

4. Instagram Marketing

• The platform
• Types of Content
• Creating Grids
• The Dos and Don'ts
• Insights

5. Advertising on Facebook and Instagram

• Navigating Ads Manager
• Structure of an ad
• Audience management
• ABO and CBO
• Creatives
• Measurement

6. Content Writing

• The fundamentals of writing content
• Blog Writing
• Social media content writing
• Tips and techniques
• Exercises

7. Search Engine Optimization

• On page Optimization
• Off page Optimization
• Local SEO
• Youtube SEO
• Google Search Console
• Analytics

8. Lead Generation and automation

• Lead Generation via FB forms
• Using Landing page
• Email Automation
• Lead Nurturing and Conversion

9. YouTube and LinkedIn

• Creating Video Content
• YT algorithm
• LinkedIn Algorithm
• LinkedIn Sales Navigator
• Personal Branding

10. Agency Management

• Agency Set up
• Clients
• Dos and Don'ts
• Pricing
• Proposals